I just HAVE to know more about TIBI’s secret dress brand. It’s ballsy and wild. I’d read a whole book just about how that idea came about, got actioned and succeeded. Someone please🕵️♀️
It is in chapter 10! I mixed it up though, it was not during covid, it was when they were pivoting from the print brand to the true Tibi - so the timeline tracks! And it was called 4collective
This is what Gemini gave for the secret brand - During the COVID-19 pandemic, Tibi founder Amy Smilovic launched a "secret" dress project called The Dress Brand (sometimes referred to as TDB).
Search for "TDB" or "The Dress Brand"
On sites like Poshmark, Depop, and eBay, try searching for these specific terms rather than "Tibi." Sellers who bought the pieces during the pandemic often list them by the name on the physical tag.
I relistened to the book and it was not during Covid, it was when they were pivoting from print brand to the true Tibi brand, I corrected it in my post! Also it was called 4collective!
I just HAVE to know more about TIBI’s secret dress brand. It’s ballsy and wild. I’d read a whole book just about how that idea came about, got actioned and succeeded. Someone please🕵️♀️
It is in chapter 10! I mixed it up though, it was not during covid, it was when they were pivoting from the print brand to the true Tibi - so the timeline tracks! And it was called 4collective
This is what Gemini gave for the secret brand - During the COVID-19 pandemic, Tibi founder Amy Smilovic launched a "secret" dress project called The Dress Brand (sometimes referred to as TDB).
Search for "TDB" or "The Dress Brand"
On sites like Poshmark, Depop, and eBay, try searching for these specific terms rather than "Tibi." Sellers who bought the pieces during the pandemic often list them by the name on the physical tag.
I relistened to the book and it was not during Covid, it was when they were pivoting from print brand to the true Tibi brand, I corrected it in my post! Also it was called 4collective!
Oh, wow, you got the book, Dalia!!! Thanks for this analysis and for sharing the lessons the book has given you.
of course! A fan's must :)